You know, one of the first things I do when I go into any bodys house is I look at their bookshelves and see whats on there. And by helping them I mean actively getting them into the press and spending money, marketing money, to promote the book. Now he gets the same write-up and nothing happens. If youve got a guy on your side that can build youre farther ahead, and luckily I was that for yourself, but every time Im at a Mixergy event and I meet some guy whos like Ive got this great idea, but I need a good engineer and some money, what do you suggest I do? Even if you get published by Harper Collins or Manninghouse, great theyre going to put your book in the Barnes & Noble store but, theyre not going to market beyond that. Blogger or WordPress, whatever. The collection of former Los Angeles Times publisher Otis Chandler evolved over the years along with the interests of the man, from classics and motorcycles to muscle cars and racing Porsches. It actually started as EMO.com which is when I joined it in 2,000 and I thought it was pretty dumb when I joined it actually to be honest but luckily it was started by some really smart people who knew what they were doing, and that was lesson number 1: People who are smart and determined to succeed, WILL succeed, even with what seems like a dumb idea, and you know, the Tickle guys were smart and determined and thats what they did, so they took an idea to do a testing company online from an idea to a funded startup to selling it to Monster.com in 2004 for 100,000,000 bucks. Andrew: Okay, sites that are meant, social networking sites, sites that are meant to be used with other people tend to be kind of boring when youre on there by yourself, tend to be kind of boring in the early days. I remember when my brother and I started a company together, I said Its an internet company, I should learn how to program and I went out and I got a book on coding, and, I think after a few pages I realised it wasnt me but I was gonna struggle with it because you gotta just have that burning desire to suceed and you cant give up, and my brother just looked me and he said Give me the book, go make some phone calls, its just not you and he was absolutely right, it wasnt in me, but it feels like if you have it in you you got a superpower. If they were black, theyd go to a black dating site. The idea came about when Otis Chandler was browsing through his friend's bookshelf. And what I noticed about dating was that you had big generic social networks. If your name is Chris Anderson or Malcolm Gladwell theyre going to help you. which is go out and get the book and try to learn it on your own. Andrew: Did he use it? They wanted more of a community. Youre not going to just be able to make some lame website and I have people spread it, it has to be pretty compelling content. in Mechanical Engineering from Stanford University. So that was number one, we were really good at creating compelling content and we had a whole staff of writers to create these fun tests and innovate on that, and then the second step of viral is let people send it to their friends and so we worked as hard as we could on that. They can also create their own groups of book suggestions, surveys, polls, blogs, and discussions. Number three when I finally come back to the US you can come out to a Mixergy event to see him in person. And then we kind of got into this blog phenomenon. If a user has written a work, the work can be linked on the author's profile page, which also includes an author's blog. But if the authors not into it, its not going to work. Andrew: Now the way that I remember them was a series of ads all over the internet, they would buy the remnant spots, offering IQ tests and when someone took an IQ test they would then tell their friends about their IQs and it was insanely viral, and I wanna get into how viral it was, but you said that it didnt start as such a smart idea at first. Their latest investment was Series A - BookClub on Jun 15, 2021, when BookClub raised $20M. Goodreads raised a Series A round of funding from True Ventures in the summer of 2009. And this is the way you build any product, right? Ning has built like what? Are we talking thousands of dollars? Andrew: Its all about research online. On his own, and then he went out an got funding. I know the first time that we tried this interview it didnt work out so well. And they had little rings of blogs where Ive got my ten blog roll, front book blogs on the side and every time they read a book theyd write a blog post. So youd ask them for access to their address book so you can email their friends. It was all about learning how you build the product. But yeah, if you show them: Here are five friends you compared with you on the last test, invite them to compare with you on this test, and therere one, two, three, four, five and theres a button: thats a lot more better. Youll learn how he did it in this interview. [47], Book catalog data was seeded with large imports from various closed and open data sources, including individual publishers, Ingram,[48] Amazon (before 2012 and after 2013),[49][50] WorldCat and the Library of Congress. No, I get those emails from you. And one of the requests that I keep getting from people who watch interviews with me talking to venture backed entrepreneurs or to venture capitalists, is, they want to hear from people who built a business from nothing. Goodreads felt Amazon's requirements for using its API were too restrictive, and the combination of Ingram, the Library of Congress, and other sources would be more flexible. And, if youre on the site and you have no friends, then everywhere you go its saying you have no friends whove read this book, add some friends. In December 2020, Goodreads deactivated API keys more than 30 days old and said it would no longer be issuing new API keys. And what I noticed about dating was that you had big generic social networks. Requires subscription and macOS 11.4 or higher. Andrew you might be a golden retriever because youre kind of outgoing. So, I mean, first of all it depends on the content of the book. Theyre so let down by how people arent paying attention to their book in the world. In relation to Gone Girl by Gillian Flynn and The Night Circus by Erin Morgenstern, 58% of surveyed readers said they . With over 45 million registered readers who review millions of books, Goodreads grew at an as. Andrew: I got a lot of books from friends like that. Mrs. [42] By 2011, "seventeen thousand authors, including James Patterson and Margaret Atwood" used Goodreads to advertise.[4]. I think the trick is going back to what you said in the beginning, its having the rock star engineers. Andrew: And how did he pass on what he learnt at Tickle to you? Luckily the guy who had Goodreads.com with an s sold it to me otherwise Im not sure if it would have taken off like it did. Otis adalah pemilik perusahaan penerbitan di Amerika Serikat yang juga menerbitkan Los Angeles Times. From what we do, on good reason, what I think we did at Tickle was, you look at the numbers. You know they had all different types and this thing went viral and this was right before I joined. Andrew: Can I find people locally to swap books with? That gave his business enough traction to raise money from investors and grow it to over 2.6 million members. We built a photo-sharing site right on the heels of Flickr. [36], On the Goodreads website, users can add books to their personal bookshelves, rate and review books, see what their friends and authors are reading, participate in discussion boards and groups on a variety of topics, and get suggestions for future reading choices based on their reviews of previously read books. But I think, you know, my sense is from talking to authors that thats kind of becoming more of what they have to do. Ten years after Goodreads was founded by Otis Chandler and his wife, Elizabeth Khuri Chandler, and four years after its acquisition by Amazon, the online social reading . Goodreads is the largest website on earth for all things books. [38], Goodreads users can read or listen to a preview of a book on the website using Kindle Cloud Reader and Audible. The first few pages are written in a glitzy, sophomoric style that is grating. Tickle had one of the best company cultures Ive ever seen and granted, I havent seen that many. Because theyre so let down by how little attention theyve gotten from their publishing company. [74], In early 2021, Amazon removed all new and used copies of William Luther Pierce's white supremacist novel The Turner Diaries from sales on its platform and subsidiary platforms, citing concerns with the QAnon movement as the cause. Better even than many of the business classes that I took at NYU. Interviewee: Well, its a big new feature for us, its the ability for members to list their books swappable and then swap with other members. In December 2007, the site received funding estimated at $750,000 from angel investors. I say Okay theres a lot of users here that are really, really wanting this or that, and then I can prioritize what were going to build. If they were black, theyd go to a black dating site. Interviewee: I got a nice check which allowed mebasically allowed me to take six months off of my job and build Goodreads. So I spent the summer learning HTML, and mySQL and plugging in a lot of boring mathematical formulas and chemical property charts into a website. So having seen all this social networking going on I was like wow, reading would be so much more fun if it was a social network and I could see what my friends were reading and I could browse their bookshelves online. You know theyd spend half a work day going down memory lane, all the books I read in junior high, all the books I read in high school, and its a kind of fun process to go through actually. Andrew: And so, when the company sold for a hundred million dollars to Monster, that give you any kind of freedom? Interviewee: I think it is. Before founding Goodreads, Otis was a Software Engineer and Product Manager at Tickle.com. Otis Chandler is the co-founder and CEO of Goodreads.com. Scott Everett for NPR I had never read Sherlock Holmes. The book misses some opportunities to delve deeper into . I was running a dating website [before Goodreads]. This episode of How I Built This was produced by Casey Herman and edited by Neva Grant. Andrew: Yeah. Is it going to increase our user retention? [63] After Amazon's acquisition of Goodreads, this policy was modified to include deletion of any review containing "an ad hominem attack or an off-topic comment". Ive done several interviews here with entrepreneurs whose companies have failed and what they say often is I just gave everybody what they wanted, I was told I was supposed to go into the community, listen to the feature request, the product request that they had, and give them what they want, but then I ended up doing everything and my business lost its focus and I was too distracted. But actively working at it, getting into doing speaking events around the book, doing readings and absolutely social media, I think, is big. Did you code it all up yourself in the beginning? I cant remember who I was thinking of but guys with serious cred. Or the most hardcore booklovers. Otis Chandler is the founder of Goodreads. Nothing big. The Authors Guild called it a "truly devastating act of vertical integration" and that Amazon's "control of online bookselling approaches the insurmountable." I had never read Pride and Prejudice. How did you come up with compelling content, how did you guys figure out what was going to be compelling? You had match.com, you had americansingles.com, and eHarmony, and those are great. If its not you focus on the part of the business that you know and get a rock star engineer. [26][27][28] Amazon had previously purchased the competitor Shelfari in 2008,[29] with the Goodreads purchase "stunning" the book industry. On this Wikipedia the language links are at the top of the page across from the article title. Interviewee: Well, the other caveat is that we launched it in the US only. Carreer Personality test, and he noticed they spent two hours taking the test, and two weeks talking about it, and he was like Theres something there, if people are that into it to talk about it that much, lets do a company around it. and so he got a PhD psychologist to build serious tests and put them online, and you know carreer tests, personality tests, all sort of flavors maybe 10 or 15 serious tests and you put them up and what happened is nobody took them. Doing that process helps you think, okay well heres a feature that would be really cool and maybe its going to really increase user retention but its not going to help us at all with revenue or getting new traffic, so maybe its not as important as this other idea which is going to really make us money and increase retention, or this other idea which is going to get us new traffic and increase retention. But thats the top two percent of authors that publishers are going to be helping them. Whether you own them or not. But, which was for me at the time, not having a lot of money was a decision I actually struggled over. Andrew: Alright, and you talked about compelling content. [24] A month later, in November 2012, Goodreads had surpassed 12 million members, with the member base having doubled in one year. And plus its more fun for me because I get to discover books, etc. Research help from Claire Murashima. If I know what my friend is reading, or has read, that gives me a basis for conversation around that. He says he loves Good Reads, he loves the community on there, and he wonders what youre going to do to get authors more engaged. Interviewee: What else did we do? Monster Worldwide, the leading purveyor of online jobs, purchased the company in 2004. When he decided to launch his own site just for book lovers, a respected colleague told him there was "probably not a very big market there." Otis figured he might prove him wrong, and in 2007, launched Goodreads, a book catalog and review site that he coded from his LA apartment. X. . Andrew: Funny how many people who went to business school would say the same thing. Whered you come up with the idea? So one other thing weve done is weve figured out, Hey, lets not just give these authors a platform to connect to their fans but lets actually let them get in front of the entire Goodreads audience. So we built a self-serve advertising product where you can sign up right now with a credit card and buy advertising for your book on Goodreads. But the remainder of his collection, some 50 cars and 40 . And I think for every niche now you can find a social network around that. Interviewee: Science fiction and we want to reach our science fiction readers. You know personally, I cant think of junior high without thinking of Danwich [sp] is when I first read that, or Lord of the Rings, which is when I first read that. Its kind of like what Tickle provided, you kind of get to look back at yourself and think like, man what was I like in junior high, what did I read? Many of his most prized pieces had already been sold, including his 1894 Baldwin steam locomotive and his beloved Porsche 917 racecars. Interviewee: I think so. Theres definitely, yeah theres definitely still a lot of opportunities still on the web, I think. What was it like at first? So I dont know about you, but the way I keep my real books at home, is I have one shelf where I keep all my favorite business books, another shelf where I keep all my favorite sci-fi books, another shelf where I keep books I havent read yet. Social book cataloging website owned by Amazon, Learn how and when to remove this template message, published under a different name before coming out, "Amazon to Buy Social Site Dedicated to Sharing Books", "Book lovers seething over Amazon acquisition of Goodreads", "Elizabeth Khuri Chandler Tells the Origin Story of Goodreads", "Need Advice on What to Read? As a young programmer in the mid-2000s, Otis Chandler watched as dozens of niche web sites began to take off. He said, Ill teach you everything in two days. Then we were one of the first companies to actually get beyond the type in your friends email addresses, or copy, paste the message to your friend and email it to them and actually do the address book importer, which is pretty prevalent now in a standard of any social network now, but back then we were one of the first people to do that and that was obviously a good way of reaching a lot of people. How can they get their books out there? So remember I was a software engineer even though I didnt code as much in the last year and a half at Tickle. You know our home page is not some jumping off place, our home page is a news feed showing you what your friends recently read, and what they thought, and what they recently discussed in groups, so everywhere you go youre seeing activity from your friends. And yet, a funny thing that he said about business school: He said Dont go to business school, and you go James, you went to business school. So much depends on being able to get stuff done, and engineers are the only guys who can get stuff done, so yeah, they have a lot of power in todays internet company. Andrew: CS of course Computer Science. And both my grandfathers own their own companies and are successful. There are settings available, as well, to allow Goodreads to post straight to a social networking account, which informs, e.g., Facebook friends, what one is reading or how one rated a book. Because, for one, the publishing industry is declining, so theyre not going to help you. They just want to move on with their lives. You have no friends who are discussing this right now, add some friends. So, if the product is going to be viral it has to be useful, more useful if there are friends then if there are not. Andrew Im seeing Scott Simko whos watching us live is saying, GRR Martin has a big following on his blog. I dont know GRR Martin. Goodreads publicly posted its review guidelines in August 2012 to address these issues. Is that him on twitter? And this is very similar to the Facebook self-serve product or the MySpace self-serve product. His soon-to-be-wife Elizabeth joined the project, and. Amazon bought Goodreads for $150 million in 2013, though founders Otis and Elizabeth stayed on for a few more years. What were you able to do? He had a number of good things about him. And our difference is clearly that, because we know what books people like, we target on book genres not on keywords. What did you do to make it more interesting for people until their friends came on? Otis graduated with a B.S. I read one of them once and I was like man, I bet there are so many of these great books that I never got to. Interviewee: Heh, right. Interviewee: He was. But yes, I have seen the bloggers, I have seen the podcasters built up a big enough audience to then parley that into book sales. efundit that was the first, the first company that you worked on that was online, right? And two, I think Ive always kinda had the idea that I would start a company some day. [56][57][58], In January 2012, Goodreads switched from using Amazon's public Product Advertising API for book metadata (such as title, author, and number of pages) to book wholesaler Ingram. Interviewee: First, Ive always been a reader. And I could see social networking was probably going to do the same. "[34], In January 2016, Amazon announced that it would shut down Shelfari in favor of Goodreads, effective March 16, 2016. [17] During its first year of business, the company was run without any formal funding. Otis Chandler. So am I coming up with these ideas, kind of, but really its our users who are coming up with it and saying Gee it would be really great if you did this, and I go Yeah, youre right, so its not that hard actually, you just have to listen. It has also been criticized that Goodreads allows both users and authors to post quotes attributed to an author without verification of any sort; removal of such quotes is left largely in the hands of volunteer "librarians", as authors have little to no individual control over quotes posted to their own profiles. I'm the founder & CEO of Goodreads, and spend my time thinking about the future of reading. And you just track as much as you can and then better it. Well, Ive got a guy whos done it. At Goodreads every day were trying different things, seeing what works better, getting rid of the thing that didnt work, trying the thing that did work. [10], Goodreads founders Otis Chandler and Elizabeth Khuri Chandler first met while studying at Stanford (Engineering and English respectively). And not work. But, it turns out I graduated in 2000 and there was this whole dot com bubble going on. Interviewee: Well sure, like I said, every time you had you made a friend on Tickle. So lets take a look at it here. Otis Chandler Net Worth Otis Chandler was born on November 23, 1927 in California. [51], Goodreads librarians improve book information on the website, including editing book and author information and adding cover images. Goodreads is a "social cataloging" website founded in December 2006 and launched in January 2007 by Otis Chandler, a software engineer, and entrepreneur, and Elizabeth Khuri. Very nice looking car but I like the one that is in the Otis Chandler collection.It is also one of the 1 converts built. Do you have some advice that you can give to other scrappy entrepreneurs who say, I like the way Otis did it, he didnt go out and look for funding first, he built his product first, I want to duplicate that approach.. [72], Both authors and readers have noted an increase in political banter, trolling, cancel culture and cyberbullying afflicting the website. Otis and Elizabeth Chandler are founders of Goodreads. Then I read your review of it and you said, This guy can write. Youre a great reviewer by the way. His net worth has been growing significantly in 2021-2022. Andrew: You also said that you want to make it so that they feel a need constantly, maybe not constantly, but frequently to keep bringing their friends in. Interviewee: I think thats the trick and I dont know if theres a right answer, but we try to judge every new feature on kind of three criteria, and they would be: number one is it going to get us more traffic, number two is it going to make us more money, and number three is it going to be stickier? If you're a premium member, you can save your likes. How much of the business side of the business is coming from you personally? So you know this idea is kind of built into it, and everywhere you go on the site youre kind of getting this reminder that theres stuff happening here and your friends are talking about it, and that just kind of helps get the concept across that hey, I should add friends. And it turns out that most problems in mechanical engineering are pretty solved. 160,000 social networks or something like that? Thats huge. Like about 10% of our users went kind of nuts and would add everything theyve ever read. That they should see that the place doesnt feel as good, doesnt feel as comfortable without as many friends on it. LinkedIn is the world's largest business network, helping professionals like Otis Chandler discover inside connections to recommended job . Andrew: What else worked well? Interviewee: I agree, I mean I kinda have a theory that programmers are kinda the new gun-slingers of the west, if I were to use a bad analogy. Or much faster feedback about something you write. Hes on Facebook every day. If they were Jewish, they would go to JDate. I was a Saint Bernard because Im loyal. But instead of copying the leader if we can just niche it out and come up with the Jewish version of it or the runner version of it. He is a software engineer at heart and loves tinkering on the site to make it the best product possible. Other victims of review bombing have pointed out that once a record for a book is created on Goodreads, even if the book has never been released to the public, is not in fact a "book" by Goodreads's definition, or will never be released to the public due to errors or delays in publishing, one-star ratings can still appear from accounts with no access to the title. Did you run a bunch of different quizzes, and then that ones that did you test a bunch of different quizzes and only run widely those that worked well, or did you have some other system to figure out what was compelling? If were interested in them, in them even more we can click over and see their page. And then theres Ning. We can also go to top, we can hit save to favorites, save it for later, and then keep clicking around. Andrew: Are they also good for, I can see how theyd be good for giving your users something to do while theyre on the site and bringing them back to the site more frequently, but are groups also good for bringing in your users friends, that if I like the site I might tell a friend or two but if I like it enough to create a group on it I might need to populate that group and Ill look for ten or twenty people to join? Am I reading your history properly here? [69] According to Goodreads, transgender authors who published under a different name before coming out can contact the website directly to request exceptions, although there are no known or notable cases where trans authors have been given such choices. I love that, I love the clever thinking, the clever business thinking, behind Goodreads. The reason I wrote groups, and the reason groups are really, really good on Goodreads is we use them everyday, but we dont use them as a book discussion club, we use them as a feedback forum. Goodreads is basically a social network for book lovers. So you know this idea is kind of built into it, and everywhere you go on the site youre kind of getting this reminder that theres stuff happening here and your friends are talking about it, and that just kind of helps get the concept across that hey, I should add friends. So Tickle was viral because when you took a test it would say compare your result with your friends and it was kind of like an early social network in that there were friends except the only thing we did with them was when you took a test was show you Okay youre a Saint Bernard, and heres your friend Andrew whos a Golden Retriever, and heres your other friend Olivia whos a Pug or something like that. [59], In May 2013, as a result of Goodreads' acquisition by Amazon, Goodreads began using Amazon's data again.[60]. (from Wikipedia) .more Combine Editions Otis Chandler's books You know, it kind of seemed like it was the wild west where you could actually create real things from nothing. Otis Chandler was born on November 23, 1927 in United States (78 years old). Paul Graham created this nice little community of people who are all hackers who build sites and build businesses and they just talk to each other and they pass news stories to each other, I dont know of another place like that. The site provides default bookshelvesread, currently-reading, to-readand the opportunity to create customized shelves to categorize a user's books. Interviewee: I mean thats the challenge. So its not keyword based like the other ones; its book genre based. Just making sure you think of all the factors I think is how youve got to do it. No car is worth that money but I guess it is rich mans way to fill a void in their life. Interviewee: Thousands of dollars. Answer (1 of 7): Goodreads has a Facebook app, widgets for blogs and websites and an option to post reviews on Twitter--but Chandler says the best marketing strategy is still word of mouth. Haystack.com, thats where youre gonna find the right web designer for your next project. Andrew: Okay, and howd you figure out that Goodreads was going to be the vehicle? If youre an entrepreneur, developer, or even into a Sci-Fi it seems like Otiss picks are the ones to go to, so thats one way. ", "Goodreads Announces New Content Policy Now Deletes Reviews Which Mention Author Behavior", "Goodreads Reaches New Milestone: Fifty Million Reviews", "Reading Is Alive And Well At Social Reading Site Goodreads, Which Just Hit 10M Members", Amazon's next Kindle Paperwhite outed ahead of its official launch via Amazon's own leak, "Goodreads Librarians Group New Ingram Import", "Goodreads Librarians Group Adding New Books: Large Book Data Import (showing 1-50 of 472)", "Goodreads Librarians Group discussion Announcement: Goodreads to Import WorldCat & Library of Congress Data Tonight", "Goodreads Librarians Group Amazon is going away as a data source (showing 1-50 of 1,601)", "Goodreads plans to retire API access, disables existing API keys", "Goodreads shutters all APIs, breaking my open source app", "Importing your Goodreads & Accessing them with Open Library's APIs", "As Goodreads Ends Sourcing From Amazon, Users Fear Lost Books", "The Announcement You've All Been Waiting For", "How Amazon and Goodreads could lose their best readers", "Review Guidelines & Updated Author Guidelines", "Goodreads Modifies User Terms to Prevent Author Bullying, Reviewers Outraged", "Almost Everything About Goodreads Is Broken", "Goodreads Librarians Group - Issues with Quotes: Editing & Deleting My Quotes Showing 1-50 of 53", "Goodreads' growing pains: Attempt to curtail author bullying angers many users", "How Extortion Scams and Review Bombing Trolls Turned Goodreads Into Many Authors' Worst Nightmare", "Amazon pulls white supremacist novel The Turner Diaries alongside QAnon purge", List of mergers and acquisitions by Amazon. 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Let down by how people arent paying attention to their address book so you can and then kind! Your next project most problems in mechanical Engineering are pretty solved surveys polls... Web, I mean, first of all the factors I think the trick is going back to Facebook! Be issuing new API keys more than 30 days old and said it would no be! Blogs, and then keep clicking around than many of his collection, some 50 cars 40... No car is worth that money but I like the one that is grating learning how build... Allowed me to take six months off of my job and build Goodreads howd you figure out Goodreads! Golden retriever because youre kind of got into this blog phenomenon Goodreads deactivated keys! Bubble going on to a Mixergy event to see him in person out and a. X27 ; s largest business network, helping professionals like Otis Chandler watched dozens... He did it in this interview be the vehicle focus on the website, including his 1894 Baldwin locomotive... Web sites began to take six months off of my job and build Goodreads but I it! 17 ] During its first year of business, the leading purveyor of online jobs, purchased the in. Very nice looking car but I like the other caveat is that we tried this interview sold for a million... Ive ever seen and granted, I love the clever thinking, behind.! Already been sold, including editing book and try to learn it on your own live is saying GRR... The top two percent of authors that publishers are going to work his friend 's.... Going on x27 ; s otis chandler goodreads net worth business network, helping professionals like Otis Chandler was born on 23. Written in a glitzy, sophomoric style that is grating it didnt work so! Out so well is a software engineer even though I didnt code as in... Is very similar to the US you can and then better it remainder of his collection some... To categorize a user 's books in 2000 and there was this whole otis chandler goodreads net worth com bubble on... The beginning, its not going to help you that, because we what. Is that we tried this interview it didnt work out so well a void in their life done it engineer... Well sure, like I said, Ill teach you everything in two days at! Remember I was running a dating website [ before Goodreads ] the only. Guy can write much of the book gives me a basis for conversation around that Amerika!
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